The most profitable prices for eBooks in Germany 2013

Last week the price comparison site Luzme calculated which are the most profitable eBook prices in the US and in the UK. While in the US the profit peak was around 9 to 10 Dollars, in the UK it was below 1 Pound.

Germany is different from both. I analyzed data from my Amazon-Top-1000-Tool that is now online since six months. It collected around 180.000 datasets on eBooks from the Amazon Top 1000.

The result for the units sold is not really surprising if you follow the Amazon charts in Germany as closely as me: eBooks sell best at 3.99 Euro and 2.99 Euro. But there is also a clear (albeit smaller) peak at 8.99 Euro.

What does that mean for the revenue side? If we look only at the Top 100 titles, there is a peak at 3.99 Euro. eBooks for 99 Cents produce even less revenue than titles at 11.99 or 14.99 Euro.

It gets really interesting when you look at the Top 1000. Here, eBooks in the 8.99 Euro range produce nearly as much revenue as those at 3.99 Euro. That means it is actually possible to earn real money with books that are not cheap even though these titles may never show up in the top 100 and even though it is then harder to reach visibility for an eBook.

Why is that? Part of the answer is the “Preisbindung” – the law that forbids companies to sell books or eBooks cheaper than others. In the UK, where 99 Pence is the dominant price, price battles by companies like Sony or Sainsbury’s were pretty common. For authors and publishers alike, Preisbindung seems to have some plusses (while readers might still whish for much cheaper prices).

This text is the translated (and shorter) version of this article in German language. If you are interested in the German eBook market, I’d like to introduce you to my eBook “How-to publish in Germany“, available from Amazon.

Von Matthias Matting

Matthias Matting, geboren 1966, ist Physiker und Journalist und einer der erfolgreichsten deutschen Self-Publishing-Autoren. Er hat über 50 Bücher im Self-Publishing veröffentlicht und ist Autor des offiziellen Amazon-Bestsellers 2011. Für sein Buch “Reise nach Fukushima” erhielt Matthias Matting den 2011 erstmals ausgeschriebenen Buchpreis “” in der Kategorie Sachbuch. Matting war als Programmleiter eBook bei der Münchner Verlagsgruppe tätig. Er arbeitet außerdem als Kolumnist für das Nachrichtenmagazin FOCUS und als Autor für SPACE, Federwelt und Telepolis. Schließlich gibt er auch Online-Kurse sowie Seminare an der Akademie der Bayerischen Presse.